Platform fees, side by side
What delivery apps, marketplaces and lead sites really cost a small business (2026)
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By Web N' Social. Published . Fees read September 27 and 29, 2026. Data: platform-fees-2026.csv, the rate tables' 35 rows, each with its source link and the day it was read.
DoorDash, Uber Eats, Grubhub, eBay, TCGplayer, Etsy, Thumbtack and Angi each publish what they charge the businesses that sell through them. The rates are public, but they sit on eight different sites in different forms: some are a share of an order's subtotal, some a share of a total that includes shipping and sales tax, and two of the eight publish no price at all.
We read each platform's own pages on September 27 and 29, 2026, put the published rates side by side, and worked through what they add up to for a few hypothetical businesses.
- On DoorDash and Uber Eats, a delivery order pays 15 to 30 percent, set by the plan. DoorDash charges 15, 25 or 30 percent of a delivery order's subtotal (DoorDash pricing). Uber Eats charges a Marketplace Fee of 20, 25 or 30 percent (Uber Eats pricing). Grubhub lists a marketing commission of 5, 15 or 20 percent, delivery fees from 10 percent when its drivers deliver, and card processing on top (Grubhub pricing and fees).
- Pickup costs less, on a condition. DoorDash charges 6 percent on pickup orders on every plan, as long as pickup menu prices match in-store prices (DoorDash pricing). Uber Eats charges 7 percent with validated in-store pricing and 10 percent without (Uber Eats pricing).
- The apps also sell ordering with no commission. DoorDash's Online Ordering, a page a restaurant links from its own website, charges no commission on its Starter package, only payment processing of 2.9 percent plus 30 cents per order (DoorDash Online Ordering). Uber's Webshop charges no commission and 2.5 percent plus 29 cents per order (Uber Eats pricing). On the example cafe's pickup orders below, that is $410 or $366 a month, against $600 to $1,000 at the apps' pickup rates.
- A trading card sold on eBay pays 13.25 percent of everything the buyer pays, shipping and sales tax included, up to $7,500, plus 30 or 40 cents an order (eBay selling fees). TCGplayer charges a Level 1 to 4 marketplace seller 10.75 percent, capped at $75 per product, plus 2.5 percent and 30 cents per order (TCGplayer fees). Etsy charges 6.5 percent of each sale including shipping, 3 percent plus 25 cents for payment processing, and 20 cents a listing (Etsy seller fees).
- Lead sites publish no price per lead. Thumbtack says a pro pays the lead price they set when a customer who matches their job preferences reaches out, and that prices vary with the job, the pros available and the market (Thumbtack: paying for leads). The charge comes at that point, whether or not the customer later replies to a quote. Angi says pros pay to advertise and lists no price (Angi FAQ).
The published rates.
DoorDash says its commission already covers card processing. Grubhub says its rates do not include payment processing fees. Uber notes lower Lite rates in some cities.
| Platform | Item | Published fee | Applies to | Source |
|---|---|---|---|---|
| DoorDash | Delivery commission, Basic plan | 15% | each delivery order's subtotal | DoorDash pricing |
| DoorDash | Delivery commission, Plus plan | 25% | each delivery order's subtotal | DoorDash pricing |
| DoorDash | Delivery commission, Premier plan | 30% | each delivery order's subtotal | DoorDash pricing |
| DoorDash | Pickup commission, every plan | 6% | when pickup menu prices match in-store prices | DoorDash pricing |
| DoorDash | Monthly, signup or cancellation fee | none listed | DoorDash says the commission covers the listing and marketing, delivery, customer support and card processing | DoorDash pricing |
| DoorDash | Tablet (optional) | $6 a week | after the trial | DoorDash pricing |
| Uber Eats | Marketplace Fee, Lite plan | 20% | lower Lite rates in some cities | Uber Eats pricing |
| Uber Eats | Marketplace Fee, Plus plan | 25% | starts with 30 days at 0% | Uber Eats pricing |
| Uber Eats | Marketplace Fee, Premium plan | 30% | starts with 30 days at 0% | Uber Eats pricing |
| Uber Eats | Pickup | 7%, or 10% without validated in-store pricing | pickup orders | Uber Eats pricing |
| Uber Eats | Self-delivery | 15% | orders the restaurant delivers itself | Uber Eats pricing |
| Grubhub | Marketing commission | 5%, 15% or 20% | by plan | Grubhub pricing and fees |
| Grubhub | Delivery fee | from 10% | when Grubhub's drivers deliver | Grubhub pricing and fees |
| Grubhub | Card processing | charged on top | not included in the commission | Grubhub pricing and fees |
| Platform | Item | Published fee | Applies to | Source |
|---|---|---|---|---|
| DoorDash | Online Ordering, Starter package | 0% commission; 2.9% + $0.30 per order for payment processing | an ordering page the restaurant links from its own website; the system behind it is DoorDash's | DoorDash Online Ordering |
| DoorDash | The order.online address | registered to DoorDash, Inc. | domain registration record | order.online registration (RDAP) |
| Uber | Webshop | 0% commission; 2.5% + $0.29 per order | an ordering site of the restaurant's own | Uber Eats pricing |
| Uber | Uber Direct | from $7.99 per delivery | couriers for orders taken outside the app | Uber Eats pricing |
| Platform | Item | Published fee | Applies to | Source |
|---|---|---|---|---|
| eBay | Final value fee, trading cards | 13.25% up to $7,500; 2.35% above | the total sale, shipping and sales tax included | eBay selling fees |
| eBay | Final value fee, most other categories | 13.6% | the total sale, shipping and sales tax included | eBay selling fees |
| eBay | Per-order fee | $0.30, or $0.40 on orders over $10 | every order | eBay selling fees |
| eBay | Insertion fee | first 250 listings a month free, then $0.35 each | basic fees | eBay selling fees |
| eBay | Payment processing | no separate fee | covered by the final value fee | eBay selling fees |
| eBay | Below-standard sellers | an additional 6% on final value fees | sellers below eBay's performance standard | eBay selling fees |
| eBay | Standard envelope, raw cards | $0.82 (1 oz), $1.11 (2 oz), $1.40 (3 oz) | items selling for $20 or less; up to 24 raw cards; no graded cards; tracking included | eBay standard envelope |
| TCGplayer | Marketplace seller, Levels 1 to 4 | 10.75% commission, capped at $75 per product, plus 2.5% + $0.30 per order | each sale | TCGplayer fees |
| TCGplayer | Direct, card at $2.49 or less | 50% of the card's value | no other fees | TCGplayer fees |
| TCGplayer | Direct, card above $2.49 | $1.12 plus 8.95% commission and 2.5% transaction fee | each card | TCGplayer fees |
| Etsy | Transaction fee | 6.5% | each sale, shipping included | Etsy seller fees |
| Etsy | Payment processing | 3% + $0.25 | varies by the country of the seller's bank | Etsy seller fees |
| Etsy | Listing fee | $0.20 | per listing; lasts four months or until it sells | Etsy seller fees |
| Etsy | Offsite Ads fee | 15% | sales from those ads; can be required once yearly sales pass a threshold | Etsy seller fees |
| Platform | Item | Published fee | Applies to | Source |
|---|---|---|---|---|
| Thumbtack | Leads | the lead price the pro sets; no fixed price published | paid when a customer who matches the pro's job preferences reaches out, whether or not they reply to a quote; prices vary with the job, the pros available and the market | Thumbtack: paying for leads |
| Thumbtack | Opportunities | the price shown | paid only if the customer responds | Thumbtack: paying for leads |
| Angi | Advertising | pros pay to advertise; no price listed | businesses with reviews must average 3 stars or higher to advertise; businesses cannot remove their names from Angi | Angi FAQ |
What the rates add up to.
Illustrative only. The inputs (orders, order values, sales, leads, a lead price) are round hypothetical numbers, not averages, survey results or anyone's real books. The rates are the published ones above. Real bills change with the plan, the city, promotions, refunds, taxes and each platform's own rules. Per-order amounts are rounded to the cent; monthly totals are worked from unrounded figures.
A cafe's delivery orders: $1,500 to $3,000 a month to the app
| App and plan | Published rate | Per order | A month |
|---|---|---|---|
| DoorDash Basic | 15% | $3.75 | $1,500 |
| DoorDash Plus | 25% | $6.25 | $2,500 |
| DoorDash Premier | 30% | $7.50 | $3,000 |
| Uber Eats Lite | 20% | $5.00 | $2,000 |
| Uber Eats Plus (after the first 30 days at 0%) | 25% | $6.25 | $2,500 |
| Uber Eats Premium (after the first 30 days at 0%) | 30% | $7.50 | $3,000 |
| Grubhub marketing commission, by plan | 5%, 15% or 20% | $1.25, $3.75 or $5.00 | $500, $1,500 or $2,000 |
Grubhub's delivery fee (from 10 percent when its drivers deliver) and its card processing come on top and are not in the Grubhub row.
The same orders for pickup: DoorDash's own page costs $190 a month less
| Where the order is placed | Published rate | Per order | A month |
|---|---|---|---|
| DoorDash app, pickup (menu prices match in-store) | 6% | $1.50 | $600 |
| Uber Eats app, pickup, validated in-store pricing | 7% | $1.75 | $700 |
| Uber Eats app, pickup, without validated pricing | 10% | $2.50 | $1,000 |
| DoorDash Online Ordering, Starter | 2.9% + $0.30 | $1.03 | $410 |
| Uber Webshop | 2.5% + $0.29 | $0.92 | $366 |
On these inputs, the fee difference between DoorDash's app and DoorDash's own commission-free page is $190 a month, and between Uber Eats' app and Uber's Webshop, $334 a month at the validated 7 percent rate ($634 at 10 percent). An ordering page of the restaurant's own has running costs of its own, which this example does not count.
A trading card seller: $5.20 to $7.03 in fees on each $50 sale
| Marketplace | Published fees applied | Per sale | A month | Share of the $50 |
|---|---|---|---|---|
| eBay, trading cards | 13.25% of the total + $0.40 per order | $7.03 | $421.50 | 14.1% |
| TCGplayer, Level 1 to 4 seller | 10.75% + 2.5% + $0.30 | $6.93 | $415.50 | 13.9% |
| Etsy | 6.5% + 3% + $0.25 processing + $0.20 listing | $5.20 | $312.00 | 10.4% |
| Etsy, a sale that came from an Offsite Ad | the above + 15% | $12.70 | $762.00 if every sale did | 25.4% |
Each rate is applied to the same $50 to keep the comparison simple; where a platform's base leaves out shipping, its real fee is lower. eBay's base is the whole total, sales tax included, and eBay's own worked example shows what that means at the top end: a card sold for $9,500 with free shipping and a $10,070 total after tax pays a final value fee of $1,054.55 (13.25 percent of $7,500, plus 2.35 percent of $2,570, plus 40 cents), before any insertion fee.
A contractor buying leads: $150 per job won
Thumbtack publishes no price per lead, so this example runs on your own numbers: cost per job = what you paid for leads in a month, divided by the jobs they became. Hypothetical: 20 leads at a lead price you set of $30 (not a Thumbtack figure), and 4 of them turn into jobs. That is $600 for 4 jobs, or $150 per job won, with the 16 leads that went nowhere inside that $150. Compare it with the profit on an average job.
What a business can do with this.
- Keep an app for customers who would not have found you otherwise, and give regulars a reason to order on your own site (what that takes).
- Judge a lead platform by the cost per job won, from a month of your own records (how to count it).
- Give repeat buyers a store of your own, where the buyer list stays with you (what a store changes).
Method and sources.
Method
- Scope. United States pricing for eight platforms small businesses sell through: three delivery apps (DoorDash, Uber Eats, Grubhub) with the commission-free ordering products two of them sell, three selling marketplaces (eBay, TCGplayer, Etsy) and two lead sites (Thumbtack, Angi).
- Sources. Only each platform's own public pricing, fee or help pages, listed below with the day each was read. Two pages that do not load without a browser, TCGplayer's fee page and Thumbtack's help article, were read in a headless browser on September 27, 2026; the rest on September 29, 2026.
- What counts. A number the platform publishes itself. No sales quotes, no third-party estimates, no surveys. Where a platform publishes no price, the table says so and nothing is estimated.
- What is left out. Promotions beyond noting them, advertising and sponsored placement (other than Etsy's Offsite Ads fee, which applies to a sale), taxes, refunds and chargebacks, and terms that vary by contract or city.
- Examples. Hypothetical round inputs, worked by a script, illustrative only: not a forecast for any business.
- Who we are. Web N' Social builds websites with ordering, booking and online stores for small businesses, so we have an interest in this comparison. No platform paid for, reviewed or saw this piece before publication, and it has no affiliate links.
- Corrections. support@webnsocial.com. Every source is re-read before each update, and changes are noted on the page.
Sources
- DoorDash pricing (read )
- DoorDash Online Ordering (read )
- Uber Eats pricing (read )
- Grubhub pricing and fees (read )
- order.online registration (RDAP) (read )
- eBay selling fees (read )
- eBay standard envelope (read )
- TCGplayer fees (read )
- Etsy seller fees (read )
- Thumbtack: paying for leads (read )
- Angi FAQ (read )
How to cite
Web N' Social, "What delivery apps, marketplaces and lead sites really cost a small business (2026)," webnsocial.com/solutions/platform-fees, fees read September 27 and 29, 2026.