Website redesign for small businesses

Customers compare a few sites in a few seconds each, and a dated one reads as a business that stopped paying attention, whatever the real work is like. A redesign keeps what the old site does well, such as the pages that bring in calls and the words customers search for, and rebuilds the rest without a template, so the site looks like your business and no one else's.

A site laid out for a desktop screen loads slowly on a phone signal and shrinks its text too small to tap, and customers leave before they read a word. We design every page for the phone first, with the call, the booking or the order within reach of a thumb. You try each page on your own phone as it goes up.

A site you can only change through a support ticket, or one only your old developer can log into, turns every small update into a wait. Leaving means moving the domain into your own name and carrying the words and photos across, since a builder keeps its pages. The rebuilt site ends with the code, the domain and the hosting account yours.

A customer who finds an old price, or cannot find a service at all, assumes you no longer offer it and moves on. We give every service its own page, with what it includes and your current prices where you choose to publish them. We edit your words instead of writing them from scratch, so the site still sounds like you.

Usually because the site stopped matching the business: new services, new prices, a new area, or a look that dates it next to competitors. A redesign is also the way out of a builder or a developer you cannot leave. It is worth doing when the old site costs you calls, bookings or trust, and it can wait while the old one still works.

Turnaround is quick once we have your content, with a live preview from the first week. Your old site stays up the whole time, and the switch happens at launch, ideally in a quieter week for your business. A common holdup is access: the logins for the old host and the domain, so find those before the work starts.

Redesign when the site loses you customers: hard to use on a phone, missing services or current prices, or locked where you cannot edit it. If it works and only looks a little old, smaller fixes will do. New words, photos and prices are edits; a slow page, a locked builder or a layout made for desktops calls for a rebuild.

Open it on your phone and try the one thing customers come for: calling, booking, ordering or finding a price. If that takes more than a couple of taps, or the page shows last year's hours, services or prices, it is out of date. A copyright year in the footer that is years behind is the quickest tell.

The redesign covers the new look and the rebuilt pages; the optimization covers what makes them work for customers and for search. That means a page per service, clear page titles, images sized for a phone and the call, booking or order within easy reach. Both belong in one plan, since a new look on slow pages still loses the customer.

They move a site without losing what it has earned: its pages, posts and images, and the searches it ranks for. Each old address should point to its new page, so links and search results still land. The domain, the email records on it and any forms or bookings move too. After the switch, Search Console shows whether Google has found every new page.

Say what the site must do: your services, the pages that bring in work today, and any bookings, payments or forms it needs. Name what the old site runs on and who holds its logins, and ask who will own the code, the domain and the accounts at the end. Ask for a fixed price and a timeline in writing, so proposals can be compared line by line.

Not yet: our case studies show each finished site as it runs today, without a before-and-after comparison. You can visit every one of them. For your own site, the live preview from the first week lets you compare old and new side by side before anything goes public.